Maximizing Okinawa's potential through business connections.

◇Vision

To make Okinawa a hub for solving local issues and creating new industries, build a sustainable economic zone connected to the world and mainland Japan, and contribute to regional revitalization.

◇Mission

- Solving regional issues: Improving Okinawa's unique challenges, such as tourism dependence, employment shortages, logistics and transportation, education, and health, through business models.

• Diversification of industries: In addition to tourism, foster new industries such as logistics, healthcare, and regional branding.

• Human resource development: Providing business skills to local youth and businesses, supporting job creation and career development.

◇Values

1. Local Impact

Solving Okinawa's challenges and giving back value to the local community.

2. Co-Creation

Local communities, businesses, and the world collaborate to create new value.

3. Innovation

We pursue business models that transform challenges into opportunities.

4. Trust

Based on trust with the community, partners, and customers.

5. Sustainability

Emphasis is placed on harmony

◇Slogan

• "Connecting the future through business, from Okinawa to the world and mainland Japan."

• "Solving local issues and creating value"

• “A Bridge to the World”